The Future of Living: Freedom, Community, and Change
Jordi Llonch, pilot-turned-tech entrepreneur and Head of Growth at Satlantis, is redefining what it means to live with intention in a connected world. From Latin America to global Bitcoin communities, he champions digital sovereignty, grassroots innovation, and eco-conscious living. A bold advocate for freedom tech and reinvention, Jordi empowers others to align their lifestyle with their values and build meaningful communities. His journey proves that where you live can transform how you live—and why.
🎙️ What if changing where you live could change how you live? In this eye-opening episode of *The Age of Reinvention*, host Emily Bron sits down with Jordi Llonch Esteve to explore the power of intentional living, community building, and eco-friendly relocation. Jordi shares personal stories from Latin America, his passion for grassroots innovation like Bitcoin economies, and how tools like Satlantis empower global citizens to live more intentionally. Whether you dream of freedom abroad or seek a deeper connection with your values, this conversation is full of bold ideas and practical tips for reinventing life on your own terms. 🎧 Don’t just dream it—start living it today!
TIMESTAMPS:
01:40 Welcome to the Age of Reinvention
03:02 Guest Introduction: Jordi Llonch Esteve
04:59 The Importance of Relocation in 2025
06:15 Challenges and Opportunities of Moving Abroad
07:46 The Rise of Intentional Communities
14:56 Bitcoin and Circular Economies in Latin America
26:03 The Role of Technology in Modern Nomadism
28:34 Building a Supportive Online Platform
38:33 The Future of Social Networks: Satlantis and Nostr
Listen to Part 2 of the episode here:
Watch Part 2 of the interview here:
Emily: Hello, friends, and welcome to the Age of Reinvention, Eco Living expats and Intentional Communities. I’m your host Emily Bron, and this podcast is all about embracing change, reinventing your life abroad, finding the matching living community, and creating a future that is deeply aligned with your values.
Whether you dream of Eco friendly living, exploring expert life, of building intentional communities, this is your space to get inspired, informed, and empowered. Let me ask. Have you ever felt like your current environment doesn’t quite fit who you become or want to be? You may be craving a stronger connection to nature or to people who truly understand you, or a lifestyle that prioritizes purpose of routine.
Today’s episode dives deep into those possibilities and more. I’m thrilled to introduce our guest, Jordi Llonch Esteve. Jordi is a visionary in intentional living, community building, and purpose driven relocation. Together we will explore how relocation and fun finding and matching community can spark personal growth, solve disconnection and align with your values, practical steps of searching and creating intentional living spaces and thriving communities. The mindset shift that make reinvention not only possible but exciting. So settle in, grab a mug of tea, coffee, and join us for conversation about taking both steps toward your life you want to live.
This episode is packed with stories, wisdom, and actionable insights. It’s one you don’t want to miss. Hello, Jordi. I am happy to welcome you in the age of Reinvention Studio.
Jordi: Thank you, Emily. Thank you for having me. It’s a pleasure being here with you.
Emily: And I am looking forward myself to learn from you from your latest and previous traveling because you are living a pretty non-standard life, I would say.
And I know we know many people dream of moving abroad, yet they face barriers. Such a high cost bureaucratic hurdles and fear of change. I know that you also considering relocation abroad. Why do you think solving these problems, it’s so important now, what are at stakes in 2025?
Jordi: Since the men on the cover know much, right? So we started in a place and then when the food or the shelter were not available, we had to find another place. Then we mastered agriculture and we were cap capable of settling in, which is the way that we have been moving in lately to the cities.
And now we are just get born in a city or a town and we take it for granted. We have forgotten about this ability that we humans possess, which is go wherever we feel like it. So lately there has been like some discontent, I have realized about people with their nations, their governments, their rulers.
So people started thinking again about why don’t we just find another place to go? And w why is now important? It’s because now globalization makes it very easy to relocate. Although there is something that is limiting, which is the strength of your passport. I am European, my passport is accepted, or I am welcomed through my passport almost anywhere in the world.
But there are other people that have the lack of just being born somewhere with a weaker passport. So on one hand it is so easy now for some of us to move because some of us might not be content with what we have, but it is still a burden to some others. And, to answer to your question is like, why is now or why is it important now?
Or why is people thinking about that? Because there is a lot of tension going on between like social, economic, political regions in the world, and it’s now, it’s easier than ever to take a plane or drive with a car and live from wherever you were born to another place because now we can do that.
We, we are, it is easier than ever.
Emily: Look, technically it’s easier. You are pilot by education. Yes. And by you former experience. So you visited many countries and many places before. You are owner of European Passport. You live in Barcelona, Spain. And why you are considering relocation?
Jordi: In as you’re saying, as a pilot. This gave me the courage the easiness of discovering that flying from one place to another is easy because normally people do not use to travel as much as I did. So making a trip consisted of a set of burdens and issues that you would have to do.
So that, that’s why most people do not travel as often as we pilots do, and why am I considering to, to relocate to other places is because I am not content with what the European Union is doing in Europe, in all the countries in Europe. And the more I travel to what we might call third world countries, the more I realize that they are the countries that will become the first world countries.
Because they have more freedom than what we have in Europe. And that’s one of the reasons, one of them actually, it’s the biggest reason why I am considering leaving Europe is because of the freedom. And you might seem sorry. You might think that we in Europe are quite free.
But the more you start looking at history it’s the way that you’re seeing that there’s actually less freedom than yesterday and less than the day before and less than the day before. And we can see that with taxes. I am very, I’m very anarchist from this point of view. I was born in 1985 and in that year, it was the first year that in Spain, they invented the vat, the added value tax, meaning that.
If the country has been succeeding and being able to provide all the services until then, why now do we have to pay? And I’m just giving you this example,
Emily: , It’s happening in all countries of the west, like approximately. At the same time, it was common, I would say, development for governments.
Jordi: And if you keep digging, people will say, of course, but now we have more services. Yes. Now people live longer, there is life, longer life expectancy. And those are services that are provided by the governments, which are normally who pay you for the social security and who offer you, in theory, the best food because they try to help to grow the best crops and all that.
Which in the end you start making the numbers and that yes, the services have in increased, but the cost of those services have not have not increased as much because of the increase of the productivity. So what is that governments like what we call now the first world government, first world countries, their governments are increasing in size.
And in Spain, we just crossed the market. I’m, I would like to share with you and your audience is that, I think it was last week, that we have now more public servants, meaning people that work for the state than entrepreneurs and understanding the entrepreneur, the little mom and pop shop, or like this single person or a small association of four or five people that run this small project or company, I’m not talking about big corporation. So the number of public servants has increased the number of the working the producing class. So what does it mean that the way that now the Spanish government has to pay for these public servants is that, is if they would take a hundred percent of what the productive class is creating, they would be able to pay for the public servants.
And that would be like a struggle for the entrepreneur. So that’s why when you start making or looking into the numbers, you realize that the way that we are paying for all these services, the public servants, the roads, the health, the medicine, everything you were saying as well, is by printing new money.
And this is credit. So because of that, I don’t like to contribute to this type of society or of organization. I’m happy with my society, I’m happy with my people, but if we keep doing the same, there will be one day that we will not be able to pay for all these services. Now we are paying with credit.
So I know that now with all the taxes I’m paying, I’m not capable of maintaining the rest of this government. So I know that now the government is printing this extra money that one day maybe my kids or my grandkids will have to pay.
Emily: But now it’ll be sooner. Look at Canada, but we will not go to particular country.
It’s it’s actually the trend I would say. And I never liked, by the way third world countries as a definition. Today it sounds like even sarcasm for me because I was traveling and I was looking at these countries mostly in Latin America. Yes, they live differently, but they structured yet differently.
And I understand from perspective of freedom, which I completely share with you, many people, especially entrepreneurial type and young professionals, are interested to the places which are giving them more opportunities to reinvent their life to create whatever they want. Or actually to live freely without government intrusion in family life in business.
It’s what happened.
Jordi: I agree that there, there has to be some ruling class in order to en enforce the law that we all agreed upon. If I’m not happy with all law, I’m free to make my bags and pack my bags and fly to another country I’m happy with. So there will always need to be like a set of rules that we all agree upon.
But the, at the moment there is this moment where you make all the systems so complex that then you see that there is no logic on the thing. So I agree. I’m, I said I’m an anarchist, but this is like an UA utopia. So it is impossible.
Emily: They just subsidizing themselves. They don’t, they’re not interested in developing countries, but just to creating this monstrous government apparatus, which works by itself exactly that.
I observe it in many different countries. And I knew it about Spain, but you just added some particular details as a person living, like from inside. Yes. I know you visited many places and communities worldwide, specifically lately. What is place or community experience that profoundly impacted you or change how you see or perceive the world outside of Spain?
Like it’s reshaped maybe how you think your idea of belonging. Where did you feel that it might be place that you belong? What country and particular community?
Jordi: So I’ve been doing this tour in Latin America, and out of all the places I’ve been in, in Buenos Aires, in Argentina, I’ve been in Sao Paulo in Brazil.
I’ve been in El Salvador in many cities in El Salvador, like El Zonte, which is Bitcoin Beach or San Salvador. Or I was recently in Costa Rica, in this small village in the jungle that is called Uvita, and it’s a four hour drive, I think from the capital. So it’s very separated from the city.
And it was a place, it reminded me like a utopian place. There is like this circular economy. Of course there is government intervention, but there is, you can’t feel it as much as in other countries. The first reason is because it’s in the middle of the jungle. So there are no reasons for the government to be taking care of what happens under every coconut tree.
It’s impossible, it’s not like in a major city that you can just put cameras everywhere. Like in my trip to South Korea. Where every street had three or four cameras pointing at me from different angles. So it’s, I can see like the difference from like the over control to do whatever you want.
And I felt like this was a free market society. It was the most dense, and it was a Bitcoin led community, meaning that every merchant in the street accepted Bitcoin to make any type of transactions. Meaning they don’t even use the local currency. They don’t have to, they don’t care.
Emily: First of all, what I hear, they have good internet, and I commend Costa Rica for having, by the way, I remember being in Costa Rica on the island. I’ve had better internet than. In Toronto sometimes because you need to to be able to provide all the services and local government not intervening in the life.
And it’s not the only community. I know there are many communities of different kind build. Yes. And again, please repeat the name of this community.
Jordi: The community, the city itself is called Uvita, U-V-I-T-A, Uvita. And it’s a grassroots movement.
So there is no government promoting Bitcoin or anything? No. It was just a couple of Bitcoiners that came from different parts of the world that said to the locals we have this, would you take it if we buy a coconut or if we buy a pineapple. Would you accept this Bitcoin if we buy a slice of bread in your bakery, and the locals saw the benefit of it without any, again, without any enforced reinforcement or law by the government, it’s different to El Salvador.
Whether El Salvador government obligated the people to accept it. No. Here it was a grassroots movement and there was like this innocent person that arrived with his first Bitcoin and said, would you take it? And then the locals started accepting it. And by the way, Bitcoin is the only coin that is accepted there, it’s a community that is a hundred percent looking for freedom. So if the audience has never heard of the term Bitcoin or if they to associate Bitcoin with other crypto things. Bitcoin is no crypto thing. It’s not cryptocurrency, it’s not crypto asset.
Bitcoin is golden standard as they say. Some people call it gold 2.0 because it’s like gold, but on a, on another layer, on a second layer, which is you say it’s like we need electricity and we need good internet. Uvita, everybody, when you go in the streets, you’ll see a lot of those antennas from Elon Musk, starlink, so everybody has internet, like high quality internet and good electricity.
Those are the two things that you need to run on Bitcoin. Even a local merchant in the street selling bottles of water or selling watermelons that they just harvested from their own maybe small backyard, they all accept Bitcoin. I. Which is to me was like amazing. Everybody had a QR code.
Emily: Yeah, so everyone has a phone, like cell phone because practically how they transact via the cell phone, like on the market, it’s hard to imagine. For me,
Jordi: the only thing you need is if, imagine you are selling me like this watermelon. You just need to show me your phone with a QR code. And then with my camera, I would scan that QR code and I would say send, and you would receive the money immediately.
The difference with other crypto things or with just with regular currency. In Uvita, Costa Rica, they use the Colón, but anybody listening to us can think of their local currency. If it’s the Euro, if it’s a Canadian dollar, whatever they have, when you pay something, it doesn’t go from the buyer to the merchant directly.
If I pay you, even if I pay you in cash, if I pay you in cash, that paper bill, it’s not money. That paper bill, it says it’s a credit note that once they give it to you, then you can go and redeem it in the central bank of your country for what they promise you. In this case, what they promise you is that your government will stay alive.
But it is it’s not from point to point. If I pay you with a bank transfer or if I send you a PayPal or if I send you what can I, what else can I do Venmo or all of those payment services never go from me to you from the value third
Emily: party that get the percentage from this.
Jordi: And sometimes we think that there is a third party, but when you look at the ramifications and all the flow that it makes.
Maybe it, it touches five or six organizations before you get the money. And again, I’m using the term money so people understand this, but everybody that’s listening to us should understand that the word money, the meaning of money changed once we detect, once we separated them.
The gold standard in the 19 61 when Nixon created this shock, and then we detect from money. So pe like governments are very smart. They keep using the word money. So we think it’s the same thing, but now we should use the correct term should be either credit or debit.
Because we don’t have,
Emily: you know what is interesting, sorry. What is interesting to me is that merchant in village of Costa Rica without any courses, some people taking about Bitcoin and all the theory, they practically understand what to do, how to do, and they see benefit of it. I’m just thinking what they do actually with this Bitcoin, they have their own account and so they sell.
So it should be already extended community of merchants who are using it and exchanging the value. Correct.
Jordi: So that’s what happens. I picked Uvita because it’s the most dense circular economy of Bitcoin I’ve ever been to. Let me give you some numbers. Uvita is a small town lost in the middle of the jungle there are 400 merchants accepting Bitcoin.
400. It’s like all the town, all town is accepting it. And when I would pay for this for this service that you provided me, what you would do as a merchant, you wouldn’t change it. You wouldn’t exchange it. You wouldn’t sell it for your local currency. You would keep it as Bitcoin because you know that, because the whole town accept Bitcoin, you know that then you can use it to purchase, maybe to pay for your food or to pay for your rent or to pay for the gasoline.
So there is like this circular economy. Of course there is people that don’t understand it fully and some at the end of the day, or even at the same time when they received the payment in Bitcoin, some of them change it to the local currency because they have some debts they have to pay back in the local currency, which is the cologne for example.
There is people that has a credit for buying their car, but the credit is in Colóns, so they need Colóns to pay for that. And I was surprised on how people understood it so quickly without any special higher organization trying to educate all, all at the same time.
There is a community, there is one non-governmental community called Bitcoin Jungle, which is run for free. And they have an office and then if you have a small business, you can go there and they will teach you. But there is nothing official. It’s just like a couple of guys that like Bitcoin that they just open a shop and say.
Free entrance. Anyone interested can come and answer. So this was my favorite circular economy because they are, again, I’m not saying that we should get rid of the governments. What I’m telling you with this example is that if you limit the power the government has in a community, you are allowing the community to self-organize.
And if they want, if today they want to accept Bitcoin, it is, but if tomorrow they want to accept shells from the sea, let them do it. The problem with governments is that they are funded with the local currency of that government. So that’s why they need all the transactions in a government in a territory to be held in that currency, because therefore the government, it’s easier to extract the value to rob from these transactions that are happening.
That’s the word. And I like the word in Spanish. In Spanish it is called “impuesto” and impuesto means that it’s imposed. It’s like you didn’t pick to pay for it. You are forced in English. The meaning gets diluted. So that’s what I’m saying, that it’s like their best tool. If everybody’s forced to pay in euros, then for them it’s easier to extract euros.
If you and I are extracting value now in Bitcoin, how are they gonna extract value? If it’s a transaction between me and you, but if we pay in Euros, I will send you a bank transfer. That bank transfer doesn’t go from my bank account to yours. It goes from my bank account to another bank account, to another bank account to another.
And in the middle, the government can take that part. And again I wanna say something more about, I’m talking about money. I wanna say this sentence that it says that your money in your bank is not money. It’s not yours and it’s not in the bank.
Emily: Yeah I know I hope that many of people who listening to us already heard it or at least understand in different terms because I believe many people open their eyes starting from the Covid era about different, aspects living in different countries, but we’ve all had time, to be at home and look around and people who have brain or even, who get experiences get this or other way.
And now I understand that this kind of personal experiences which align with you personally, also align with your mission to make global transitions more accessible. And I know that you change your glamorous career as a pilot to work and to be part of SatSatlantis platform. And here my question, first of all, I don’t know when it’s happened, but I understand that person, like you, it should be just, calling.
It was your calling, to, to change one professional direction to another. And speaking about online platform like SatSatlantis, I understand that it’ll help slow travelers, people who taking this lifestyle, digital nomads and expats or future to be expats, to find like-minded people in new destination.
So what do you think? How, online platform like SatSatlantis will do it or already maybe do it.
Jordi: Yeah. Thank you. You just introduced like all the keywords that define why SatSatlantis was brought to life. Why did we build this? So yes, expats, digital nomads, frequent travelers. Maybe we could add freedom seekers, but all of them have the same theme, which is what you said at the beginning, which is the slow travel the digital loan.
And then, and I want to go back to what I said at the beginning of the, of our conversation. The digital nomad is just like when we were talking about money or gold 2.0. Digital nomad is just nomad with an adjective. It’s Nomad 2.0. But it’s the same thing that happened thousands of years ago when we, the humanity were nomads and a nomad.
From my point of view is this person that is looking for places until he finds the right destination for them at that moment is when they become a retired nomad. And maybe if it’s in a different community where they started, they become an expert. So this is the journey. And, but during this journey, this is exhausting.
You cannot be traveling every four months and changing. Absolutely. It’s exhausting. You need
Emily: some legal kind of accommodation. You need actually accommodation to leave. You need what is very important to find your people. Otherwise you don’t feel it’s your place.
Jordi: You need comfort, you need mental peace.
And at SatSatlantis, what we are doing is like we are building this tool. It’s a tool, it’s you can call it a platform, but to me it’s like a tool. To help these nomads to find their next destination until they realize which is their final destination. If, and look, Emily, we have in, we all have internet.
All the information is there, and now we have Google and chat g bt, and everything. It’s easy. Every, all the information is there. The problem is that there are now too many sources of information that we feel in Fox, how do you say in intoxicated, like too many information.
Emily: Inated. Yeah, no, it’s more confusing because first of all, to dec all this, to understand the what do you need specifically when you, at the beginning of your journey, you started to search it.
Where my role, that’s why I decided to make the starting point for people more clear. Because there is different direction for different kind of people. So what do you do in this?
Jordi: People need help sometimes because starting alone, and I’m telling you this from my own experience, when I was a pilot, I started on my own.
I had, I landed a job, pun intended, in another country. I knew nothing about this country. I even didn’t know the language. I barely spoke English at the time. I had no family, no friends, anything there. So I was just there going as an explorer with all the fear that an explorer might have. You have to be brave to discover a new place.
But if you’re not brave, the fear will consume you. And now finding all this information, it’s available, but it’s so difficult. So what we are trying to do with Satlantis is to organize it all into one single place following the same structure. So you can compare one destination to another one using the same the same topic, same criteria.
And again, we didn’t invent anything new here. Probably some of the audience that is listening, maybe they know about is it’s a database with hundreds of cities all over the world that are organized by the same criteria. And so we picked up on, on that idea and that problem with databases is that they become like bulletin boards.
They become like Web 1.0. You can read, but you cannot interact with it. So once you have a lot of information, it’s difficult to get it use to make it useful to you. So what we’ve made is we have like this service, which is a static database of what do you need in a city cost of living, how much how good the internet is, what is the best taxi provider?
What electricity outlet do you use? Those are things that all travelers should look into before they, they pick their next destination, but sometimes they are overwhelmed with so many information that they forget one of them, and then they arrive there at the destination. It’s oh, fuck, my, my electric cable doesn’t work because I don’t have the correct electricity converter or whatever.
So what we did is like we we started organizing all the cities with a typical needs of frequent traveler. Yes. And then we added a lot of, we created like a ecosystem of services around the city. When you and this is like for me, what makes us different to any other tools like Nomad List or other databases of information in cities is that we added like a social layer.
When you go to a place, it’s good to have a directory. And remember, before the internet. And you are, you and I are the people that used to travel without internet. We bought these booklets, like these lonely travel and different maps but the information, there was a static.
So when you travel to a new place, you don’t only are interested in the place, you’re interested in the people that live in that place, because we are humans and we like human connection. Maybe there’s people that with one friend is enough, another one would need 100 friends, whatever. But we need connection.
So what we built in SatSatlantis is a series of social sections that allow you to find like-minded people. We are offering a map, for example, like Google Maps. But the problem with Google Maps today, and again for all the people listening that are not used to Google Maps. Imagine Google Maps, TripAdvisor via Michelin, depending on the country you are, you probably have one of the popular map services that help you find places.
But the problem with those services is that they are centralized and they are showing sometimes, or most of the times, information that is not relevant to you. Let me give you an example. When you’re looking for a restaurant, let’s say that you are vegetarian and I am carnivore. We both open Google Maps and we find a restaurant that is it has 4.9 stars on Google Maps, but remember you’re a vegetarian and I’m carnivore, and the restaurant sells steaks.
You will see 4.9 stars as well. Why? Why would you have to trust these 4.9? If you are vegetarian? You shouldn’t be seeing the same reviews as me because we have different tastes. And another example. You can specify in your search vegetarian restaurants, or you can, but the reviews are the reviews from everybody, not from, because when you write a review, it doesn’t ask you are you a vegetarian or are, it doesn’t ask you all these things.
And
Emily: so you go deeper. You go deeper in search if a person is interested and you provide customized information.
Jordi: Yes. We use what we call the social graph. And this is a term that we brought from the underlying technology that we are using, which is Nostr, that we can get into detail later, which allows us to show you what is relevant to you.
It’s like a graph of all your social interactions. So if you and I are friends because we share the same interests, I will see your reviews first on that restaurant. If you and I do not share our interest, I will not see your reviews and you will not see my reviews. So it’s a way of showing you, it’s like going back to the tribes, to the original tribe, like these no nomad communities that were like very small tribes.
Emily: I noticed that you like this ancient tribes model. A lot of things to learn from them, from farmers and gathering. I believe we have sometimes different need. Even some people want us to, to have our own garden and live sustainable communities.
By the way, it’s one of the models. But speaking about, for example I became member of your platform two weeks ago. I created my profile, I was curious actually. I am tested by nature and by profession quality assurance. I identified my interest in cities. I selected couples that I’m interested to visit or I’m really care about.
And I shared the welcome post. I didn’t get any engagement. What should be my next steps?
Jordi: So as a social network, the value of the social network increases as the number of users increase. This is like the typical chicken and egg problem. What is first, like your post or the people that will see your post.
So the value that we that I think that would be more interesting to you is to start generating this content until you discover what triggers the people. For example, let me tell you what I post and you will say, really this, I post sometimes sunset pictures or pictures of the moon, and I say goodnight and I get likes.
Okay? And you say, what type of value are you adding to this? This is what my people, my followers are liking. I would say I, I would suggest that anybody, like you are the first beta tester here in this video conference. I would say that try to post something different instead of, hello good morning everyone, or, I don’t know try to do, to add something that adds value to your community.
Emily: I was very practical. I was saying who I am, that I’m planning my trip to Buenos Aires and I put it in Buenos Aires group, and I’m looking for connections. And it’s not that I was expecting, immediately, everyone. But it was quiet time and I didn’t understand.
Yeah. What next I was trying to engage, so my question and it’s not about me. Because I understand that to build intentional online communities where members know and engage, which with each other. Yes. Using the technology, it’s a little bit different. Yes. And even in Facebook, ki Instagram world, people use to some, likes and some signs of at least not appreciation that somebody see you here I didn’t understand, did I say something that was not expected? Please uncover the rules. But the thing is
Jordi: The thing is, Emily, when you create a new account and you post something. Nobody knows you. So it’s the same in Twitter. Remember the first day you opened your Twitter account and started posting.
It’s not that immediately you will get likes and comments. It’s like you have to build your reputation if it’s, if you only post one post or two, or it only if you post one a week and people don’t know if you will be there like doing this as being your routine. So it’s like building up. Imagine any other social network.
We are inspired by Facebook and Instagram, the way they started, not the way they became now, because now Facebook and Instagram, they’re not social networks. They are social media companies, which is different. They started with the goal of connecting people and now they are attention seekers to put into, in front of your eyes as much information as possible.
So we were in, in inspired by the first social network idea. The problem with social networks, and this is why they became social media, is that it’s more beneficial for them, for the stakeholders to, to become social media platforms. It’s like I give you the content that hits you, the, that gives you the dopamine so you can liken and see more content and get drained and get lost.
It like it’s like a spiral that you don’t realize. It’s
Emily: fuck, I think one hour
Jordi: here. What, how you, we
Emily: can ensure that your platform will not be the same.
Jordi: You cannot say you, you cannot know. And but we have we are using a protocol. We are using this type of technology that forces us to be better.
This technology allows that. Imagine if you would be able to bring all your followers to continue with this example. Imagine you are let me say it again. Imagine you are you have make all these effort to build your instagram follower list and now you would like to start a Twitter from scratch.
You would have to do, you would have to probably start copy pasting the same content that work very well on Instagram and then on Twitter, but Instagram is a different type of format, so you would have to adapt it. You would have to put some hours to create or to build a new audience, which probably some of them will be the same users that are following you on Instagram, but with their other account that they have on Twitter, the technology that SatSatlantis is user is using, it’s called Nostr and it allows to bring your followers.
You build in one of those tools in Instagram to Twitter. Let me put it with different words so the audience understands it correctly. It’s not that now through Satlantis, you can export all your followers from Instagram and put them on Twitter. No, I’m telling that imagine if all these platforms would be interoperable.
And interconnected, and you could do that. We are using technology that is called Nostr, that is like a base layer that allows us to do that. You said you asked me, Emily, how do we know that Satlantis will not become a social media company? Because everything you do on Satlantis can be replicated in our competitors.
Our competitors would be other social networks that also use this Nostr protocol. So our goal, if we want to succeed, offering you the best experience and not putting you into the social media craziness, is that we have to make sure that we are offering you what you need.
In this case, you’re frustrated because you posted something and you didn’t get the attention. So it, this is like these insights. We are using it and we are studying the behavior of our users. And if you are not getting the attention that you’re looking for. We should get some alerts to say, oops, this user Emily, who created an account two weeks ago, she’s not coming back.
So then we will be able to reach out to you and say, Hey, Emily, maybe why don’t you post a sunset picture? Why? Because the most active users that are getting likes and in and interest are posting that. So this is like our way of trying to develop the best product. And again, if you don’t like it, because everything, I would recommend
Emily: something else just to put, simple manual to explain, again, what is expected or with examples you provided.
But before in, in writing,
Jordi: but before these examples or before this manual, what I would like to share with you is that if we are not making you happy, because the way that we build our technology. Allows you to bring all your followers that you built in Satlantis, you can bring them to another of our competitors because we are so certain that we will offer you the best service.
We have to be very updated to offering you this what you need, this experience. So what I will, and maybe now it’s a little bit complex to explain, but imagine if you could bring your follower list from Instagram to Twitter.
Emily: No. I need to explain people the benefit of it.
And I believe it’s what you doing. Because many people, they used to some platforms, they have already some circle of their followers and interest and even they don’t like the algorithm, but algorithm giving them information they are interested. What are the benefits? Of Satlantis, which is built on a Nostr comparing with the known social media platform.
Jordi: So first of all, and this is the one that I like the most, and we could spend hours explaining that, is the sovereignty. Satlantis is using a technology that empowers you for the freedom of speech. Everything you post, you, me, everybody listening, can verify that you posted it. This is impossible to do in any other social media platform today. You can tell me no Jordi, but on Twitter there’s this blue check and the blue check verifies that this is you.
No, the blue check means that somebody paid whichever fee there is to get a blue image that is posted next to my name. And this is just a user interface. It doesn’t verify that everything I say I said, because any employee on Twitter with a little bit of higher degree of of permission in the company can edit any tweet that I posted.
I can pay 100,000 million trillion a year to Elon Musk. Any employee is able to change anything I said, anyone. Doesn’t matter how many money, how much money you put into it, and this happens Instagram, Tweeter, LinkedIn, anywhere on the internet. Nostr uses a technology that is called the public and private key.
Everything you post on Nostr doesn’t matter if you’re using Satlantis or not. Now I’m talking about the whole ecosystem of apps in Nostr. Everything you post needs to be signed. When you post something on the internet, what you’re doing is you are sending some bits of information to a center, sorry, to a server that later can be accessed by other tools like apps that can access this server, process it and replicated in your phone.
If I post a picture, this picture are a lot of zeros and ones formatted in this format, that if they are read by this com, this computer program shows pixels and they show the pixels in an array until it forms an image.
Emily: Let’s to be practical. Please explain in simple terms the benefit of the decentralized social media platform for future expats or entrepreneurs seeing like midlife entrepreneurs.
So what is different? Even on the layer of interaction between members of community what else your platform provides. Alright, so
Jordi: imagine that, now we understand that everything that we post, we can verify it. It’s ours. Why does this matter to me as a frequent traveler? I wanna meet like-minded people.
Today with deep fakes and fake news, it’s so difficult to find real content from real people. So when I travel to a new destination, I need to make sure that, again, think about what we said about before, when you are traveling, you are going from one place to another. It takes a lot of effort.
So you don’t wanna make mistakes when you are relocating from one place to another. So the use of this technology allows you to verify before you arrive to a place that everything that’s going on there, it’s real. It’s not fake by an algorithm, it’s not faked by a company that wants to induce you into a center certain way of thinking or into an agenda.
Emily: So when you think about intentional community of different types, being it’s grassroots in, jungle of Costa Rica or other place.
Do you find them as a way of escaping the current world noise or desire for adventure? Or are they more about, building something new type of community and relationship may be hoping for the better future.
Jordi: So I’ve been talking as well to this group of people. They’re called the preppers.
Maybe you heard about them?
Emily: No. Preppers? Yes. For me, it’s come different groups. Okay. It’s preppers, which kind of reach to different countries. So the preppers
Jordi: From my definition, maybe it’s a different definition of the one that you heard. It’s like these people that want to have everything under their control in case something happens, they can take over.
We have no electricity, no worries. I have generators, or I have batteries, or because I have no electricity now. The supermarkets are not offering me food. Don’t worry. I have shelter and I have enough food for my family for a couple of weeks. Or I have a patio in my backyard where I grow my own veggies or maybe I have chickens and they give me, they, they gimme like protein and eggs.
Alright so for like you said, like the intentional communities, so the people that I have been meeting during the last couple of years are these type of people, these people that are not, they don’t want to trust in the system. They don’t want to rely on the system. The system is very good.
The system, we build the system, we build gas stations, we build grocery stores, we build that to help us, but sometimes we rely too much in that. And because sometimes the system is, as I was saying at the beginning of the conversation, not well run because the people in power are corrupt and they are doing things that they shouldn’t be doing.
These type of people are starting to go to these communities and the intention they have is that it’s not that I don’t like the government. We need some level of trust in organization. It’s just that I know that they are not doing it the best way they could. So it’s better that we have a plan B.
And this is the type of people that are looking, when I say intentional communities, like they want to build in the end. They want to build their own.
Emily: Yeah. Intention might be different, but they look for the, like-minded people and they already operate, I don’t know how WhatsApp, like how these people communicate.
Jordi: Every community is different. I’ve been with communities that they rely on third parties. When you and I send a message on WhatsApp, on LinkedIn for example, how do you know that this conversation is not being watched? You certainly know because it’s closed source. And I was an entrepreneur as well.
I built some communication technologies. A couple of years ago, and I was reading all the messages, and the excuse I would tell you while I was reading them is to learn from my users to build a better product, which is fine. It’s legit, it’s fine. The problem is that when this information gets leaked, either for an employee, an unhappy employee, a bribe employee, a government ask you for all this information.
The problem is when you are, when you have a big platform, call it messaging platform, you will have hackers or governments willing to read what’s going on in there. So other communities I met, they do not like to use these closed source tools. So they use like open source tools that are encrypted by themselves and they verify it.
Every, every community is different. And I’m not saying that you should go to full sovereignty because if you go to full sovereignty, you don’t have time for brief because it’s at some point you need to trust someone. So what we’re trying to do with Satlantis is helping people to find like-minded people. So then they can choose.
Emily: So you have different kind of groups, like by the intention or interest, like people who like to travel, people who looking for community of this specific topics.
Jordi: Yes. For example, there is a section with events and then you can run an event, any type of event.
So imagine you run an intentional community or intentional traveling event. If I see it on Supplant and you run it in, in Buenos Aires, for example, to, to the example that you said before. If I see it, then I can join as soon as I join this event. Imagine it’s a physical event, eh, but I have to join, I have to register, so then you can let me in person.
It’s okay, Jordi, you’re on the list. You’re on list. Come in. Once I click that, I’m interested into that, the social graph starts learning about what do I like? So then if there are other events like that, I will be suggested this type of events. So the more you use the tool, the more the tool learns from you.
And the good thing is that we are not keeping this information like other social media platform, that what they would do is they would keep this into like closed source algorithm to fit themselves to be bigger. Which is fine. We I’m just telling that we just need to understand that this is how it works.
But we don’t trust in that because we believe that if we as Satlantis have so much power, one day we will be prone to hackings or we will be prone to to become ruthless and do what other social networks have done. We are human and human behavior is once you have power, you don’t wanna get rid of it.
So we are trying to build something that we cannot have the power since the beginning, which will make us, we believe, be more competent and be more competitive compared to the other tools out there. This is our point of view. We’ll see if we are capable of succeeding. And that’s why we picked this underlying protocol called Nostr, which helps us, it’s a, it’s an open source protocol.
It’s helping us, it’s grounding us, it’s telling us you’re starting to get some power get down.
Emily: Does it mean that you will be all through the Nostr we can connect with, say podcast or with other companies who are working on Nostr as well, so we can easily build this ecosphere of our interest or platforms that we are using like for business, maybe for entertainment?
Jordi: There is an ecosystem of different apps you can think of. Remember when you are signing into a new website, sometimes they tell you, would you like to log in with using Google, your Google sign in?
It was a good idea. Now every website has this Google sign in or almost every website. The problem is that’s closed source and that’s information of Google, as I’m saying before Google, because it’s so big. Hackers would like to get all this information about us, and that’s why from time to time you get like some information like data link here, data link there.
So what we’re, what master offers is like this same type of single sign in, but because it’s free and open source, nobody can hack it because the problem with closed source software is that there might be vulnerabilities, but because it’s closed source, nobody can see it. Only the people who is from that company who has access.
So then there is less people working on it. But when you open the source code, anybody from that has a computer can see the vulnerabilities and as soon as they find it, either they hack it and then the audience discovers it and then they patch it or they willingly help it. So yes, using this Nostr single sign in, you can not only play with Satlantis to discover your destination, you can place with Twitter clones. There are Twitter clones over there. There are yes amethyst Primal, snort, those are Twitter clones that you can use with the same user. Or if you, for example, for your audience, if they would like to listen to this podcast using Nostr.
There is a Spotify clone, which is called Fountain. I’m telling you all these names because I know them. Eh, I, because I used these tools.
Emily: I know about Fountain, but I’m still trying to reach, people on Spotify, but eventually like you envision when this movement, I would say parallel, decentralized movement will be big enough to, to replace the known social media and other platforms.
Jordi: Yeah, we need a crisis. We need something big technology crisis, not enough, not an economic crisis. We need values, a crisis of values. Remember a couple of years ago with Cambridge Analytica people, but
Emily: I think we already in crisis of meaning as some, many people speak about in different generation, not only like young and middle age.
We are in crisis of for values for some people who confuse and some others. So you believe it’s not enough?
Jordi: No, it needs to be bigger now. The technology is at a level that is innovative that there are a lot of issues. Instagram is 20 years old. Instagram works perfect like a charm. You open the app, boom.
Drills, photos, immediate. Spotify play. That’s it. It works. Master is four years old and it’s open source. It’s just four years. It’s a baby compared to Instagram or spotty that are more than 20 years old. So we need that. People start having issues with their Facebook accounts. We need more people to get banned on social media, so they realize that, wait, this is not free, because people think that social media is free.
But the term free has different meanings and it’s free as in free of charge, but not as in freedom of speech. So people say
Emily: No, what? ’cause you by your own, you became data. We are became data. It’s our payment.
Jordi: That’s our payment. But people don’t care. They say, who cares? I just post picture of sunsets.
That’s the typical answer. So the people, and that’s why we created and that’s why when I’m going to this, when this travels and I talk to nomad, that’s why I discovered that the frequent traveler community, the nomad community is more open to play with this technology because they have suffered freedom outages.
They have had their bank accounts ceased because they are travelers and sometimes they have a client in the US and another client in the Maldives. And then the banks feel like you are money laundering or whatever. So they are prone or because they log in with their Facebook from different IPS in different places.
Facebook blocks them saying, oh no, we thought that your account was compromised. So it’s like these people, this is the type of crisis. It is like when you want to access to your files and then it’s oh fuck, I cannot access to my files. Why not? Because they were never yours. When you create an account on Facebook or Instagram and anywhere, when you click accept terms and conditions, you are accepting that anything you post is property of Facebook, of Instagram, of whoever, and you’re, you have just access to view and to edit what you are uploading.
But at the moment that you say, I accept the terms and condition is when you say, all that I’m doing here is not mine anymore. It’s the same I said that before about the money in your bank. Money’s not yours. It’s not in the bank. The data in the social media platforms, it’s not data.
It’s not yours. And it’s not there. So this is the type of crisis I’m looking for. And that’s why no much are more open. The rest of the society they’ll need their crisis. And who knows what it will be. We don’t know if it will be like internet outage freedom of speech on the internet,
Emily: but you need to internet, by the way, you need internet for Satlantis and Nostr to work as well.
Jordi: Yeah, no, and if we start talking about that we can build our own networks. It is amazing that there are private network networks here in Spain of people that they just put their antennas connecting to when, whereas as I said before, when you start looking about self sovereignty, there is no end to it.
So we have to, at one moment we have to say, okay I accept to use the internet, but
Emily: government need more people, to keep track on in inspectors this spot and. And I’m curious now. . Because I’ve seen you have a list of cities places on the platform, and everyone knows about such hotspots like Barcelona or Bali.
But other, any underrated cities we would say, like small, maybe emerging places on Satlantis platform that you believe deserve a special attention or spotlight for people looking for it.
Jordi: Yeah. So I’m talking with the team. We’re working nonstop for delivering the best tool for our audience.
And yeah, there are many people asking me, why is this city not here? Why, when are you gonna add this city? Remember your bad experience you had in, in Buenos Aires, you posted something and you didn’t have. You didn’t get the attention that you were expecting. So what we’re trying to do is we are even going closer.
We are removing cities. We want to make sure that the service that we are offering gives value to the people that is listening. So if we are if we put add a lot of cities, then because we are so little people, look, we are like 2000 people in Satlantis, 2000 users, and we are tackling into this technology protocol, which is master with around 300,000 people all over the world.
That’s the number of inhabitants in one small city. So what we are trying to do is like we are trying to go into the most dense cities for travelers. So then we can offer the best experience there. This is how Facebook started their adventure. They started on the campus of the founder of March.
And he made sure that all his classmates had the best experience. And then once that happened, he was able to open it to other campuses and not only on university campuses. And then once the service was really interesting and parents of the kids go into the campus started asking, it’s then when they opened it to make it bigger.
So we haven’t even launched. You were able to be one of the first users to play with the tool. So what you’ve seen is like a better product. So we wanna make sure that we offer like the best service and only then we will offer, we will add new cities. So in the next days you’ll start seeing changes on the app.
You’ll start seeing maybe other cities, but step by step.
Emily: Okay. You have montelibero. I mean it’s what I think from what I know, the community of people who are ready or already probably they using their own or they’re using their own protocols and their own crypto for exchanging. Yeah. Okay. So I will keep my eye to look for the new emerging stars.
And yes, it’s at least for me, it’s very interesting because I’m following the movement and I’m really like new communities to be real, living or communicating. I’m not speaking about network states. It’s different. Even I understand you might be valuable as a platform or tool.
Jordi: I encourage you to post more things that are different to what you have been posting, but not only post, but also interact with other people. So if you see events. Only if they align with you. If there is an event that you don’t care, don’t even do anything.
Emily: But it’s online event or local event or both types.
Jordi: They are local events. That’s why we, in SouthLan, we organize the community by cities because we want people to talk to each other. We want to make connections. We want to bring people together based on their interests.
Emily: Okay, so some people say that there are no perfect country or place to live these days.
Do you agree or do you believe that certain places truly bring out the best in people? Do you know which places other than this village in Costa Rica?
Jordi: Yeah. I’m traveling since, for 20 years I’ve been traveling and every place I go I try to think what is the. Will this be my final destination?
And no, I haven’t found my final destination yet. But what I can tell you is that from every place I go, I try to get the part of the culture that aligns with me. Maybe one day, I or we or people doing that will be able to find a place that aligns with all their values. If not, we will keep being
Emily: No.
If not. So you need to create your community shape to the values you have or you want to having all these experiences, practical, and by communication, I believe you can create or at least manifesto. I don’t know. It’s how provide what you are looking for and what you stay for.
Jordi: I’ve been having this conversation for maybe. For my last five years with people from these Freedom Cities backgrounds. And in the end, and there’s a book that now I’m reading, which is called Soft War like software. But soft war, like a word that is soft in the end, the city, the state, the organization with the biggest war complex wins.
And I’m a pacifist, but even though I’m a pacifist, if we want to build this place, we will need an army. Because if you don’t have an army country, next door will come with one knife, one knife only, and he will take over. And this is why I’m still thinking that. I’m not sure if I want to build my own place, my own community.
Because this is what happens. You build your community, you create your rules, and then the neighboring community see that you’re prosper. And they come and they take over. This, it is not even humankind. This is Darwin. This is evolution. The theory of evolution. So it is the species that can stay, that can take over, that wins.
So this is what I’m debating now, and I recommend people even pacifist like me to read this book software, which is it makes you open your mind on saying different points of view on how to become self-sovereign, create your own community, but be protected so nobody comes and take over.
Emily: I think that’s why many people looking to Latin America, which resolve the, past experiences of authoritarian regimes and who knows, maybe there will be, they in better states, looks like than other part of the world and they still accepting people. But people need to be rooted like with all nice online communities and ideas. It’s okay. It’s topic for the different conversation, but you still see that, oh, what you can see, how you envision that.
Satlantis will empower and help people looking for matching intentional communities or to choose better place for them to thrive. It’s
Jordi: imagine like this is a database of cities, but based on like-minded people. This is the value, this is the biggest value. You find the place not because of the landscape of the city, of the of the sightseeing landmarks, no.
You choose a place because a combination. Maybe it’s quality of life, maybe it’s the sightseeing spots, but also we need connection. So we are helping people to meet people in real life because they share the same interests.
Emily: Okay. And Satlantis has ratings for different cities such livability scores.
And what core ingredients you would define for cities to nurture, this community spirit as you mentioned, different factors and actually how you get this course.
Jordi: Yeah, so these scores are, sometimes we buy them, there are like databases, global databases. That tell you the index of how many robberies there are or how safe the city is if the tap water is drinkable.
So all this information is out there, but by the local organizations that are doing all these tests. So what we are trying to do is we are sourcing them all and we created like an index that can be compared between each other. Because the problem is that every region, every location has its own way of measuring.
So we created our own. And not only that, but we also ask people on the ground, people in the cities. So in the end, now it’s only the ambassadors. We have a group of ambassadors. Every person that we validate that we know that they live in that place, we ask, we send them a form, a formula, and they fulfill it in the future, anybody will be able, that lives there will be able to. At their own points of view. So in the end it will be a crowdsourced database of information about the city and what type of information are we offering. Is the information that you need when you are picking your next destination? Am I traveling alone? Am I traveling with my family? Is this city for example, friendly with the education of my children?
Am I free to choose what type of education my children have? For example, there is like this movement of people that wants to educate their children at home, but there are countries homeschooling,
Emily: not the not available in Spain. I know people moving to Portugal.
Jordi: Exactly. So if this is important to you through Satlantis information about homeschooling, you will see that, okay, maybe Spain is not for me.
So depending on what are you looking, we have this scoring, like it’s more, more green or more red. Then you can choose. Other things might be business. Most of the travelers are self-employed entrepreneurs, or they own like small businesses. So if they relocate to another place, they want to know, is setting up shop easy there?
If not, I’m not willing to go there. Or will it be if I have a digital business, do I have internet? Those things seem obvious, but there are still cities in the world that they do not have the requirements that you’re looking for. And the difficulty is that because there are so many countries, cities, and locations it’s a mess when you have to pick your destination.
And what do you do if you go to the obvious places and maybe you’re not happy and then after a couple of months being there or a year or whatever, you talk to other people and then you discover that was not your final destination. The, again, you have to relocate again. So we are trying to do. Is to save you all this hassle of losing one year of your life, going places, discovering maybe this is it brings gratification to you because you’re growing, you’re learning a new culture or whatever, but maybe this is not what you’re looking for.
So
Emily: we, but even in one city, like my experience I know from Mexico, and again, in each city, like in some new subdivision, it might be good internet. And the next area there are some problem with water, like
Jordi: a hundred percent.
Emily: So you collect all this information, like specifics,
Jordi: we have information by cities, and there are locations that cities too big.
And then we organize we call it locations. So even a city can have like different areas. And we collect, again, as I say, we buy this information, we source it from different databases, and we ask local people to help us fill it in. So in the end it’s a social network. It’s based on information from the people.
Not I don’t want you to trust me, because I might be wrong, but if four people is telling you that internet is good, you must trust it more than if just one person tells it.
Emily: Yeah. Here you like Bel. Because Bel based on people real life experience, and again, I don’t know these people, but I trust it.
Their experiences. Yeah.
Jordi: And that’s why we want every participant in Satlantis to be able to participate in that. Because if you see that you can participate, you trust in others, you trust information because you see, okay, if I can do that,
Emily: if you need incentives, you know how it works sometimes even to share information.
Definitely time. And then it’s look, even.
Jordi: Let, lemme tell you one, one idea. We have one of these next features that we are building. We want to offer the people to share their own experiences in a city. For example, if you’re in Mexico and you know the best restaurants, the best spots, the best tax advisor, anything that you learn, you gather by being there.
This is worth a lot for you. Maybe it took you one year to build this. I’m a new traveler. I’m considering going to Mexico. If you would offer me this list, can I pay for it? So we are building, we are thinking on building things like that. You put your effort, you upload it, but not for free. You upload it there.
And because I see that you are an active user of Mexico, that you have a lot of reputation in the platform. Can I buy your list? This is what one, one of the incentives that we want to build and I will happily pay for all the knowledge that you acquired
In one year.
Emily: No, but you cannot purchase all my knowledge.
You can purchase No, all the names.
Jordi: I can the list
Emily: and sometimes names, this black books or list. It’s it’s a business like for some people it’s actually business.
Jordi: Yeah. For tour guides, for example, a tour guide cannot tell, will not give you for free the route, the best route that he has created on his city because it took him forever.
But if he can sell, instead of selling it to a group of five people a day, if he can sell it to a hundred, 500 people a day we are, we want to create like a circular economy here from the people. And this is why we are organizing everything on cities. If you have knowledge in your city I want to be able to tap into this information, into this knowledge.
Emily: But sometimes sorry. It’s not only about city, like I am working for certain demographic group, like professionals, 50 plus, and I’m looking to the condition and cities and countries from my perspective and perspective of people who looking for a location in this particular age group with priorities and interest or and budget of these people.
So here, like I see a lot of opportunities for growth by particular topic, I would say, or business direction.
Jordi: There are many ideas, many opportunities. I like what you’re saying now, I’ll take note. And we are gonna build, we are building ourselves with the insights of our users. We are tracking as much information as we can and meeting as many people as I can.
And the more as a feature is asked, the easier it will be for me to build it. So yeah. Thank you for sharing new ideas by
Emily: can share after then some other ideas. But now question to you. If you had to search for the community for yourself, what values or principles would you prioritize?
Do you believe that, ing is more of practical decision like finances?
You mentioned some climate work opportunities or it’s soul driven one gut feeling, your dreams, your life philosophy, your world outlook. What guides you the most?
Jordi: For me, you’re asking me, Jordi, to me it’s easy. I have three things I love now in my life. One is sports. So I practice artistic gymnastics.
So for me, I need to go to a place where they have like pommel horse parallel bars, like the Olympic gymnastics gym. All right, so this is for me easy. The second one, li linked a little bit to what you were saying, like mentality or I don’t know exactly the words that you used, but philosophy.
So to the second one is Bitcoin. Because Bitcoin to me, answers all of this. It aligns with my values that this low time preference, thinking long term building, being prepared, having parallel structures. This is for sure. And then the other, of course, I’m from Barcelona. I need my son, I need my beach.
So those would be like, like quality of life. So those are the my three. And it’s, for me, it’s easy because it’s my day to day and this is what I do every day. And now when I’m, once I’m finishing and talking with you in this interview, look, I’m already with my gyms closed. I’m going now to the, to my gym, gymnastics gym.
So those three are my, the things that come from inside that define me at this moment.
Emily: Easier to satisfy you Now, I think in regards to community, but it’s up to you. Obviously there are some more things that many people dream of relocating. But fear breaking the current routine, it’s what, or uncertainty about the future.
It’s what stops them. Yes. If you ever face a moment like this in your life, how did you overcome it?
Jordi: I faced that when I was 22 and I had to leave Spain for Austria for as, as I said at the beginning for this country. I’ve never been to that speak this language I never heard of to do this job that it was my dream job, it was my first job, which was an airline pilot.
So for me, what helped me overcome that fear was that I was fulfilling one of the dreams I had in that time, which was being able to work as an airline pilot. This worked for me. I don’t know who, whoever is listening us if the passion for what they’re doing will overcome their fear of not, or not everybody needs to do that passion and
Emily: desire and curiosity for some
Jordi: maybe
Emily: So what would you advise people who are considering life abroad, a relocation abroad, seeking a matching community or living space?
But cannot select the best possible destination or are intimidated by the immigration process of moving. Yeah. What would be your piece of advice?
Jordi: So never go to a place because you are in love with architecture landscape because of the touristic things. Because one thing is go to a place as a tourist and another thing is to live there.
I’ll tell you that, I’ll tell you that based on my experience, my recent experience in South Korea, it’s amazing, super technological, most advanced. I love that people is so respectful but I’m Latin, I’m Spanish and I need some human connection, and I couldn’t find that there. So I would recommend if somebody is willing to go or to relocate to one place and they’re a little bit scared, find out first their community there and it’s so easy.
And you don’t have to use Satlantis for that. You can use Facebook groups, you can use WhatsApp groups. There are many tools to find your community. You can use mid tabs, Eventbrite. There are many tools. Of course, we are trying to put everything together, but if you find first that what you will find there will fulfill you.
Again, in my ex my example, I just need an artistic gymnastic gym. I need my Bitcoin community and I need my quality of life. For example, being able to go to the beach. If I know in advance that the place I’m going to offers me this, the relocation will be easier. Don’t go to the place because. Because they, people says, this is hot now, this is popular now
Emily: know yourself.
It’s what you’re saying. Actually, it’s not so simple, by the way. Not easy at this age. Know yourself and what are your priority. And by the way, in different age and stage of life, they might change because when you speak about Barcelona, when you’re told like, what do I need living? And I thought, okay, he already living in Barcelona.
Like for me, Barcelona. It’s associated with art, with beauty, with architecture, with,
Jordi: and if you love that, if you love that would be the reason for coming here.
Emily: No, but it’s for me, a reason to check Buenos Aires because freedom is very important for me as well. I’m taking all in consideration.
Jordi: Yeah, I know we talked about that. Yes. Buenos Aires is, it’s a good, it’s a good match as well for me as well. I just come back now from this Noad retreat, and I had this workshop that I conducted about how to find your next destination, and it was, I said exactly what you said before. It’s, you have to first know yourself.
I have this framework on how to know yourself. I think I will upload it to my YouTube channel. So if I am, if I’m doing it, I’ll share it with you because it’s like a three step progress process on how people can find their community. Again, it’s just an explanation of what you just said.
So I think we are very well aligned here. And if people in the audience is interested I’ll share it with you.
Emily: Thank you very much Jordi, it was my pleasure to speaking with you, and I hope we will repeat it. And as you are moving and reinventing yourself and you working in such. Technological and people oriented environment.
You will have a lot of stories to share, and I wish you success and all what you’re doing in your personal journey, in your professional discoveries. And I will listen to you next week on a Free City Foundation
Jordi: event. Thank you very much, Emily. Yeah it’s been a pleasure. I know that we are very aligned with our mindset, our points of view, so it’s been a pleasure getting to know you, getting to be your guest here.
Thanks again for inviting me, and thank you to all the audience that is listening and keep listening to Emily because everything she says is very important, vital, I importance. So thank you again.
Emily: Thank you for appreciation.

Jordi Llonch Esteve
Head of Growth at Satlantis.io | Frequent traveler & freedom tech advocate | Former airline pilot
Jordi Llonch is Head of Growth at Satlantis, a social network built on Nostr that champions digital sovereignty and censorship-resistant communication. A former commercial airline pilot turned tech entrepreneur, Jordi has spent over a decade founding and scaling startups—including Sharing Academy, awarded Best App of the World at Mobile World Congress.
With a strong focus on freedom tech, Bitcoin, and decentralized protocols, Jordi also co-organizes Barcelona Bitcoin Only and leads the global Nostr Day event series. Through global travel and grassroots engagement, he promotes open tools that empower self-sovereign communication, financial independence, and a freer internet.
Hello friends, and welcome to a world where reinvention and intentional living take center stage! Today, we embark on a transformative journey that dives deep into themes of diversity, community building, and self-discovery. Inspired by an insightful conversation between host Emily Bron and visionary guest Jordi Llonch Esteve, this blog post uncovers key ideas about embracing change, finding communities aligned with your values, and navigating the evolving landscape of relocation and intentional living.
Why Reinvention Matters in a Rapidly Changing World
In an era of constant change, reinventing one’s life feels increasingly appealing. Whether you long for eco-friendly living, dream of relocating abroad, or seek deeper connections through intentional communities, reinvention begins with self-awareness.
Have you ever felt out of sync with your current environment? You may yearn for a more meaningful bond with nature or connections with people who genuinely share your values. This episode invites you to reflect on these questions and consider steps to create a life that resonates profoundly with your vision of purpose and fulfillment.
Meet Jordi Llonch Esteve: Turning Intentional Living Into Reality
Emily’s guest, Jordi Llonch Esteve, is a thought leader and trailblazer in intentional living and community-building spaces. Formerly a pilot and currently advocating for digital transformation through the platform Satlantis, Jordi’s journey embodies reinvention with boldness and vision.
Together, they explore how relocation and finding supportive communities unlock personal growth, address feelings of disconnection, and offer endless opportunities for transformation through purposeful living.
Why Now? The Urgency of Global Transition
Jordi highlights the profound implications of globalization for relocation. Despite obstacles like high costs and bureaucratic inefficiencies, new avenues for intentional living are opening up in response to social, economic, and political challenges, and the time to act is now.
Beyond physical relocation, Jordi views intentional living as a broader lifestyle shift; it’s about accessing freedom, finding sovereignty, and reshaping what community means in today’s interconnected world.
Stories of Innovation: Uvita and the Bitcoin Circular Economy
Jordi shares inspiring tales from Latin America, particularly his experience with a grassroots Bitcoin community in Uvita, Costa Rica. This unique circular economy demonstrates how decentralized currencies empower residents and visitors.
Creating a community built on trust, innovation, and shared values has profoundly reshaped Jordi’s sense of belonging. This proves that intentional living doesn’t just enhance individual experiences—it reimagines societal possibilities.
Leveraging Technology: Satlantis as a Bridge to Intentional Living
Jordi speaks passionately about his work with Satlantis, a platform designed to simplify relocation and empower global citizens. By providing tools to research cities, connect with like-minded individuals, and access a wealth of local insights, Satlantis helps expats, travellers, and digital nomads make informed decisions about their next destination.
Jordi sees Satlantis as a vehicle to scale purposeful community-building through technology, making intentional living more accessible to everyone.
Taking Bold Steps Towards the Future
As Emily and Jordi’s conversation concludes, one resounding theme emerges: the importance of knowing your core values and prioritizing what truly matters. Moving abroad or exploring intentional communities isn’t just about practical decisions—it’s about aligning your life with purpose and fulfilling your aspirations in the most meaningful way.
The journey to reinvent your life becomes clearer through engaging dialogue, exploration, and platforms like Satlantis.
Thank you for joining us on this thought-provoking episode. Embrace the age of reinvention, and take the steps today to create a future where your life aligns with your deepest values and goals.






